Global campaign 2023
That’s smoooth
Klarna is available globally but a lot of the markets lack knowledge of what they do and what they offer. With this campaign the mission was to change that. We wanted to relaunch the concept “smoooth“ and spread the word about Klarna while maintaining entertaining and visually striking advertisement.
To promote the relaunch the concept "smoooth" while increase awareness of Klarna, we decided to enlist the help of a new ambassador: Paris Hilton. As a well-known figure who is famous for coining catchphrases, loves shopping, and embodies the Y2K trend, we thought Paris would be the perfect fit. The idea was to introduce Paris to our smoooth shopping tools and capture her reaction, ultimately creating a new catchphrase: "That's smoooth".
Snooze your payments, promoting Klarna’s “Pay later“ solution.
Spread the cost, promoting Klarna’s “Pay in 4“ solution.
Try before you buy, promoting one of the benefits with “Pay later“.
Package tracking and buyer protection, promoting some of Klarna’s security features.
