During NYC Climate Week 2023, Klarna launched an out-of-home campaign to promote sustainable shopping. The "Loved Items Live Longer" concept encouraged people to cherish and extend the life of their clothing. By using humanized images and clever, relatable phrases, the campaign aimed to create an emotional bond between consumers and their clothes. This initiative supported Klarna's goal to be recognised not just for facilitating fast fashion payments but as a brand committed to sustainable fashion. We also launched a campaign site offering tips on garment care, promoting fashion as a force for good.